Backlink report template

Five pages: Start here, Overview, Competitors, Referring domains and Top pages. Overview shows referring domains, backlinks and new and lost referring domains by day. Competitors puts your profile next to up to 3 competitor domains. Referring domains lists your top referring domains and anchors, and Top pages shows your most-linked pages.

DataForSEO. Each has its own version of this template with setup steps and exactly what it fills.

Open the version for your backlink tool and follow its setup: add the tool as a data source in Datapipe, create the dashboard with your domain and competitors, and authorize Google Sheets. Then save your private Data Studio copy.

Live links in DataForSEO’s index that point to your domain or its subdomains. Links between pages of your own site are left out. A referring domain is a website with at least one live link to you.

Backlinks and referring domains are totals on each day, not new links, so adding days together would count the same links many times. The charts show each day’s total. New and lost links are counted per day and do add up across the selected dates.

Both are DataForSEO’s own measures on a 0–100 scale. Rank estimates the strength of a domain or page from its links; higher is stronger. Spam score estimates how likely the links are to be spam; lower is better. Datapipe keeps both as DataForSEO reports them.

The template, editable Data Studio copy, PDF and CSV are free. Datapipe plans apply when you connect your backlink tool and refresh your own data.