Rank tracking report template

Four pages: Start here, Overview, Keywords and Movers. Overview shows average position, keywords in the top 10 and top 3, and visibility by day against the previous period. Keywords lists every tracked keyword with its position, previous check, change, best position and monthly searches. Movers ranks the keywords that gained or lost the most places.

SE Ranking, AccuRanker, Nightwatch or Mangools. Each has its own version of this template, and every version uses the same four pages, so you can switch rank tracker without rebuilding the report.

Open the version for your rank tracker and follow its setup: add the rank tracker as a data source in Datapipe, create the dashboard and authorize Google Sheets. Datapipe prepares two worksheets, Keywords and Daily trend, and a copy link that replaces both report sources.

No. Fields a rank tracker does not return stay empty instead of being estimated. For example, SE Ranking’s rankings read has no ranking URL, AccuRanker has no search volume, and Mangools does not say which way a rank change points, so its Change column stays empty. Each version’s FAQ lists exactly what it fills.

Only keywords that rank within the tracked depth count. Keywords that are not ranked are left out rather than counted as a high number, so they don’t make the average look worse. Lower is better.

Change is the previous position minus the latest position. A keyword that moved from 8 to 5 shows +3. Keywords that are new, lost or have no earlier check show no change value and appear in the movement chart instead.

Up to the last 90 or 100 days, depending on the rank tracker. The dashboard opens on the last 28 days, ending yesterday, compared with the 28 days before that. Keywords and Movers show each keyword’s latest check.

No. A rank tracker checks the keywords you chose in a set market and records the position it finds. Search Console averages the position of your site across all searches where it appeared. The two answer different questions, so the numbers differ.

The template, editable Data Studio copy, PDF and CSV are free. You need a Google account to save a copy. Datapipe plans apply when you connect and refresh your own data.