Moz backlink report template

Four pages: Start here, Overview, Linking domains and Top pages. Overview shows Domain Authority, linking pages, linking domains and Spam Score, with monthly trends. Linking domains shows your top 50 linking domains by Domain Authority and your top 25 anchors. Top pages shows your 25 strongest pages by Page Authority.

Add Moz as a data source in Datapipe with your Moz API token and your domain. Each refresh uses rows from your Moz API quota. Then create this dashboard and authorize Google Sheets separately. Datapipe prepares five worksheets (Backlink profile, Backlinks over time, Referring domains, Anchors and Top linked pages) and a copy link that replaces all five report sources. Save your private Data Studio report; scheduled refreshes update the same workbook.

Moz’s current link metrics for your domain (Domain Authority, linking pages, linking root domains, nofollow counts and Spam Score), monthly history for linking pages, linking domains and Domain Authority, your top 50 linking domains, your top 25 anchors and your 25 strongest pages. Moz counts linking pages rather than individual links and does not report first-seen dates for anchors.

No. Each tool scores authority its own way, so the dashboard keeps the tool’s own score and names it. Compare scores from the same tool over time rather than across tools.

The lists show the top referring domains, anchors and pages only. The total counts every link the tool found, including links from domains outside the top of the list.

The template, editable Data Studio copy, PDF and CSV are free. You need a Google account to save a copy. Datapipe plans apply when you connect and refresh your own data.