DataForSEO competitor analysis template

Five pages: Start here, Share of visibility, Shared keywords, Keyword gaps and Competitor top pages. Share of visibility compares keywords ranked, top 10 keywords and estimated organic traffic for your domain and up to 4 competitors by month. Shared keywords shows who ranks higher where you overlap, Keyword gaps lists keywords your competitors rank for and you don't, and Competitor top pages shows the pages that earn their traffic.

Add DataForSEO as a data source in Datapipe with your DataForSEO API login and password. Create this dashboard, enter your domain, up to 4 competitor domains and your market, and authorize Google Sheets. Then save your private Data Studio copy. Datapipe refreshes the same workbook.

Yes. Datapipe reads DataForSEO Labs with your own account, so every request is charged to your DataForSEO balance. Each refresh makes one monthly history request per domain, plus shared keywords, keyword gaps and top pages for each competitor: 5 requests with one competitor and 17 with 4. Setup shows the count before you create the dashboard. The dashboard refreshes weekly; you can change the schedule or refresh it sooner.

Each domain’s share of the estimated organic traffic of all the domains you compare, for that month. Shares add up to 100% each month, so they change when you add or remove a competitor.

The last 24 months of monthly totals for every domain, read from DataForSEO’s history, so trends start on the first refresh. Shared keywords, keyword gaps and top pages come from the latest read.

No. It lists up to 100 shared keywords and 100 keyword gaps per competitor by search volume, and each competitor’s 20 pages with the most estimated traffic. The totals on each page still count every shared keyword and gap DataForSEO finds.

No. They are DataForSEO estimates for Google organic search, not your analytics. Use them to compare domains with the same model; use Google Search Console for your own clicks and impressions.

One Google market per dashboard, from 19 country and language pairs that DataForSEO Labs covers, such as United States · English or United Kingdom · English. Create another dashboard to compare competitors in another market.

The template, editable Data Studio copy, PDF and CSV are free. Datapipe plans apply when you connect DataForSEO and refresh your own data, and DataForSEO charges its requests to your DataForSEO balance.