Datapipe
Social media agencies
Send each client a monthly growth report across all of their networks.
Read & reportControlled changes
See your Metricool numbers in Claude.
Read daily followers, reach, views, interactions and posts for each network a brand connects in Metricool, plus Google Business Profile views and reviews. You can allow teammates and AI tools to reply to Google reviews and to schedule, move or delete text posts. Allowed changes apply right away and are recorded in history.
- Followers, reach and engagement for every client brand and network, refreshed for you
- See which posts and reels worked, without exporting
- Ask ChatGPT or Claude how each network grew this month
ClaudeUpdated November 2026
| Followers | Follower change | Impressions |
|---|---|---|
| 9,870 | 9,870 | 12,480 |
| 6,120 | 6,120 | 8,240 |
| 2,450 | 2,450 | 3,110 |
- SetupPaste a key or token
- Reads43 report fields across 4 datasets
- Changes4 change actions
- RefreshDaily to every 15 minutes
Who uses Datapipe with Metricool
Local marketing agencies
Add Google Business Profile calls, directions and reviews to the client report.
In-house social teams
Compare networks week by week in one sheet.
What you can do with Metricool
Read and report
One brand stays bound to each data source.
- Daily social metrics
- Posts and reels
- Google Business Profile reviews
- Connected networks
Controlled changes
- Reply to a Google review
- Schedule a text post
- Move a scheduled post to another time
- Delete a scheduled post
Changes stay off until you allow them. Allowed changes apply to Metricool right away, and history keeps the values before and after.
Full read details
Daily figures follow the brand’s time zone, up to 365 days. Instagram posts and reels, Threads posts and Pinterest pins have their own report; Facebook, LinkedIn, TikTok and X post lists are not included.
Examples for your team
Compare growth across networks
Track followers, follower change, impressions and interactions day by day for every connected network.
- Scheduled refresh
- Latest Metricool data
- Updated report
Rank the best posts
Sort Instagram posts and reels, Threads posts and pins by reach, saves or engagement.
- Scheduled refresh
- Latest Metricool data
- Updated report
Reply to a new Google review
A teammate drafts a thank-you for a five-star review from the reviews report.
- Allowed
- Applied
- Recorded
Limit: It is published on Google and recorded in history.
Fix things in Metricool without opening it
Spot it, fix it
See the problem in your report, then make the fix in Datapipe instead of opening Metricool, finding the record and retyping it.
More people can help
Teammates and AI tools you allow can make changes without getting edit access to Metricool.
You decide what can change
Changes stay off until you allow them. Every change is recorded with who made it and the values before and after.
Jobs you can stop doing by hand in Metricool
Reply to a Google review
Thank a happy customer
TodayOpen Metricool or Google, find the review and type a reply.
With DatapipeYour reviews report lists this week’s reviews. A teammate replies to each five-star review from Datapipe.
Answer a low rating quickly
TodayCheck reviews by hand every morning.
With DatapipeClaude flags reviews of three stars or fewer and drafts a reply for you to send.
Exactly what this can change
Publishes a public reply to one Google review through the brand’s Metricool connection, or replaces the existing reply. Anyone can read it on Google.
Supported fields: Public reply.
Schedule a text post
Schedule a LinkedIn update
TodayOpen the Metricool planner and write the post there.
With DatapipeA teammate schedules the client’s announcement on LinkedIn for Tuesday at 9:00. Metricool publishes it on time.
Save a draft for the client to check
TodayDraft the post in a document and paste it in later.
With DatapipeSave the post as a draft in the planner, ready for the client to look over.
Exactly what this can change
Adds one text post to the brand’s Metricool planner for a network connected to the brand. Metricool publishes it at the chosen time unless it is saved as a draft. Posts with images or video are scheduled in Metricool.
Supported fields: Network, Post text, Publish at, Save as.
Move a scheduled post to another time
Move a post that clashes with news
TodayOpen the planner and drag the post to a new slot.
With DatapipeMove the scheduled post to Thursday afternoon from Datapipe.
Shift a post to a better time
TodayChange the time by hand in Metricool.
With DatapipeYour daily report shows more reach in the evening. Move tomorrow’s post to 18:00.
Exactly what this can change
Moves one post that has not been published yet to a new time. Its text and networks stay the same.
Supported fields: New publish time.
Delete a scheduled post
Cancel a post that is no longer right
TodayFind the post in the planner and delete it.
With DatapipeDelete the scheduled post from Datapipe before it goes out.
Remove a duplicate
TodaySearch the planner for both copies.
With DatapipeClaude spots two posts scheduled for the same time and deletes the extra one.
Exactly what this can change
Removes one post that has not been published yet from the brand’s Metricool planner. Published posts cannot be deleted here.
Supported fields: Delete.
Reply to a Google reviewGoogle review · 5 stars · Denver showroom · made by Jordan Blake
| Field | Before | After |
|---|---|---|
| Reply | No reply | Thank you so much! We’re glad you found something you love. |
You control who can change what
- A change is allowed for this data source
- A teammate or AI tool makes it
- It applies right away, or waits for approval if you set that
- Recorded with the values before and after
Source changes are managed on the Changes page in Datapipe. Approval is optional: set it for risky changes, for every change, or for one person. AI tools such as ChatGPT can never widen their own access. Who can turn this on?
Provider rules and limits
Provider permissions still apply, and automations in Metricool may react to changes.
Only fields supported by an allowed action can be changed; for some actions the owner, an admin or a project manager also picks the individual writable fields.
Before you connect
What you need
An API key or token from your Metricool account.
Read and write
Read access for reports. The 4 change actions need edit access in Metricool and stay off until the owner, an admin or a project manager allows them.
Limits and exclusions
Facebook, LinkedIn, TikTok and X post lists and YouTube, X and Twitch daily figures are not included.
Full details and limits
Read one Metricool brand: daily followers, follower change, impressions, reach, views, interactions and posts for each connected network, Instagram posts and reels, Threads posts, Pinterest pins, and Google Business Profile reviews. Days follow the brand’s time zone, up to 365 days.
Uses the Metricool API token and user ID from Account settings, plus the brand ID. The token’s user must manage the brand. Metricool includes API access in its Advanced and Custom plans.
Metricool includes this access in its Advanced and Custom plans. One data source reads one brand. Facebook, LinkedIn, TikTok and X post lists and YouTube, X and Twitch daily figures are not included. Days follow the brand’s time zone.
Reports you can build
4 reporting datasets, each with its own fields. Pick one in the app, then choose your columns.
- Daily social metrics
- Posts and reels
- Google Business Profile reviews
- Connected networks
What each dataset reports
- Daily social metrics
One row per day, network and metric for every network connected to the brand: followers and follower change, impressions, reach, views, interactions, clicks and posts published, plus Google Business Profile views, calls, direction requests and website clicks. Days follow the brand’s time zone. Each network keeps its own metric definitions, so compare like with like. Networks that are not connected have no rows.
- Posts and reels
One row per Instagram post or reel, Threads post or Pinterest pin published in the selected dates, with its engagement. Each network reports different measures, so some columns stay empty for some networks: Threads has no reach or saves, and pins have no likes or comments. Facebook, LinkedIn, TikTok and X post lists are not included.
- Google Business Profile reviews
One row per Google Business Profile review created in the selected dates for the brand’s connected location: star rating, review text and whether the business has replied. Reviewer names and photos are left out.
- Connected networks
Current list of the networks connected to this Metricool brand and the account shown for each. Report dates do not change it.
Metrics and dimensions
43 report fields across 4 datasets.
Hover or tap a field to see what it means. Custom fields from your own account appear after you connect.
No fields match. Try another search or choose All.
Send Metricool data anywhere
Google SheetsA sheet that refreshes every morning.
Data StudioCharts that read the same numbers.
BigQueryA warehouse table for the same columns.
Excel / CSVA Drive file you can open in Excel.ClaudeAsk Claude about these numbers in a sentence.
ChatGPTAsk ChatGPT about these numbers in a sentence.
APIRead the same rows from your own tool.Don't see yours? Use CSV or APIDownload the rows, or read them from your own tool.Ask AI about your data
Claude or ChatGPT can read the same numbers. You ask in a normal sentence, and the answer stays with your report.
AI tools can also make allowed Metricool changes. They can never widen their own access.
Which network in Metricool gained the most followers this month, and what were the top three posts by reach?
TikTok gained the most followers. The top posts by reach were two reels and one carousel.
Better than exporting by hand
- It refreshes on its own, so nobody pastes in a new export.
- The same numbers can be split by who they came from.
- You can keep a row per day instead of one lump sum.
Start from a goal
Daily social metrics
One row per day, network and metric for every network connected to the brand: followers and follower change, impressions, reach, views, interactions, clicks and posts published, plus Google Business Profile views, calls, direction requests and website clicks.
Use this template →Posts and reels
One row per Instagram post or reel, Threads post or Pinterest pin published in the selected dates, with its engagement.
Use this template →Google Business Profile reviews
One row per Google Business Profile review created in the selected dates for the brand’s connected location: star rating, review text and whether the business has replied.
Use this template →Connected networks
Current list of the networks connected to this Metricool brand and the account shown for each.
Use this template →How it works
Create a project and choose Metricool in Data sources.
Pick where it goes. This one sends the numbers to Claude.
Pick where it goes. Choose daily social metrics or another dataset, the dates and a destination.
Sample report
| Followers | Follower change | Impressions | Reach | Views | Interactions | Posts published | Profile button clicks |
|---|---|---|---|---|---|---|---|
| 9,870 | 9,870 | 12,480 | 12,480 | 12,480 | 1,240 | 1,240 | 860 |
| 6,120 | 6,120 | 8,240 | 8,240 | 8,240 | 640 | 640 | 410 |
| 2,450 | 2,450 | 3,110 | 3,110 | 3,110 | 210 | 210 | 155 |
Sample numbers, so you can see the shape. Your report uses your accounts.
Works well with Metricool
Add both to the same project. Each keeps its own report, so you can check them side by side or ask ChatGPT or Claude a question that needs both.
Questions
Free to start. Paid plans add more data sources and refresh faster.
Free and Starter refresh once a day. Pro refreshes every hour. Agency refreshes every 15 minutes on the first 50 data sources.
No. Name a project, add a data source, then choose a report and destination.
OAuth means you sign in with the service and grant access, without pasting an API key. Datapipe works with multiple partners to provide that sign-in. Some partners already provide it. Some integrations are API-only at present, so you paste a key or token. OAuth is coming soon for some. Some partners do not provide OAuth at all. The setup steps on each integration page say how that source connects. Signing in is only how the connection is made. It is not permission to change records. Where a source supports changes, those writes stay off until the workspace owner turns specific actions on and approves each one. We do not promise OAuth on every source, and we do not share dates.
The workspace owner, workspace admins and project managers. Changes start off. They choose which changes are allowed for each data source and who can make them: project operators and managers, selected teammates, and the AI tools those people connect. They can change this at any time.
No. Teammates make allowed changes in Datapipe, and Datapipe applies them through the connected Metricool account. Nobody else gets a Metricool login from this.
Yes, if that change is allowed for them. They work through Datapipe the same way a teammate does, within the same allowed changes and fields, and every change is recorded in the Changes history. AI tools can switch changes off, but they can never widen their own access. Asking for more waits for a person.
Yes, if you want. For each data source, approval can cover risky changes only (deleting, sending, publishing, refunds and price changes) or every change. You can also switch it on for one person, such as an intern. Those changes wait on the Changes page until the owner, an admin or a project manager approves them. Nobody but the owner approves their own change.
Datapipe sends each change once and records the result in the Changes history. If it cannot confirm that Metricool received it, the request is marked Uncertain and is never retried automatically, so you can check Metricool first.
Yes. Datapipe reads the reports on this page and can make 4 kinds of change: reply to a google review; schedule a text post; move a scheduled post to another time; delete a scheduled post. Each one stays off until the owner, an admin or a project manager allows it for this data source. Allowed changes apply right away and are recorded in the Changes history. Provider permissions still apply.
This page lists 43 report fields across 4 datasets. You pick the columns when you build the report.
Read one Metricool brand: daily followers, follower change, impressions, reach, views, interactions and posts for each connected network, Instagram posts and reels, Threads posts, Pinterest pins, and Google Business Profile reviews. Days follow the brand’s time zone, up to 365 days. Account permissions and the records available from the provider determine which rows can be read.
One for each Metricool account you add to a project. Adding the same account to another project counts again. Reports and destinations do not use extra data sources.
Yes. The same numbers can go to a sheet, a chart, a warehouse, or an assistant.
Try Metricool with sample data first
Build the report first, then add Metricool when you are ready.