Datapipe
Marketers
See which channels and pages bring visitors who convert.
Read & reportOwner-approved writes
See your Google Analytics numbers in Claude.
Report traffic and acquisition, then review title and description updates on existing user-created annotations in the connected property.
- Traffic, sources and conversions in a sheet or dashboard, refreshed for you
- Compare channels and landing pages without rebuilding reports in GA4
- Explain a spike with clearer annotation text, approved by the owner
ClaudeStart free Connect Google Analytics
Updated November 2026
| Visits | People | Goals completed |
|---|---|---|
| 12,480 | 9,870 | 860 |
| 8,240 | 6,120 | 410 |
| 3,110 | 2,450 | 155 |
- SetupSign in, no key to copy
- Reads86 metrics and 284 ways to split them
- Changes1 owner-approved action
- RefreshDaily to every 15 minutes
Who uses Datapipe with Google Analytics
Founders
Get a weekly traffic summary without opening another dashboard.
Agencies
Send each client the same clean traffic report every month.
What you can do with Google Analytics
Read and report
Read supported website traffic, page and acquisition metrics and dimensions for an authorized property.
- Return on ad spend
- Visits
- Page views
- Revenue
- and 4 more
Change with owner approval
- Update approved annotation text
The owner reviews the exact values and approves every proposed change before it is applied to Google Analytics.
Full read details
Field combinations and source availability still apply.
Examples for your team
Prepare the weekly website update
Refresh visits and acquisition channels for the reporting period.
- Scheduled refresh
- Latest Google Analytics data
- Updated report
Limit: Send the selected columns to the destination used for the client update.
Explain a campaign spike with a reviewed annotation
Propose a clearer title or description on an existing annotation.
- Proposed
- Owner approves
- Applied and logged
Limit: The owner selects writable fields, authorizes optional analytics.edit access and approves the exact text. Dates, colors and tracking settings stay fixed; system annotations are excluded.
Fix things in Google Analytics without opening it
Spot it, fix it
See the problem in your report, then propose the fix in Datapipe instead of opening Google Analytics, finding the record and retyping it.
More people can help
Teammates and AI tools can suggest changes without getting edit access to Google Analytics.
Nothing changes without your yes
You see the current and proposed value side by side, and every change is logged.
Jobs you can stop doing by hand in Google Analytics
Update approved annotation text
Explain a traffic spike before the monthly review
TodayFind the annotation in GA4 and rewrite "promo" into something people understand.
With DatapipeSee the spike in your traffic report and propose a clear title and description for the existing annotation.
Add campaign details to annotations
TodayAsk around for what each note meant, then edit them in GA4.
With DatapipeA teammate proposes the campaign name and channel in the description, and you approve it. Dates and tracking stay untouched.
Exactly what this can change
Updates owner-selected title and description on an existing user-created reporting annotation in the connected GA4 property. Annotation wording is visible in reports. System annotations, dates, colors, tracking, conversions, audiences, property settings, creation and deletion are excluded. Optional analytics.edit consent and native annotation edit permissions are required. The Admin API route is v1alpha. External edits can race execution; uncertain results never retry automatically.
The owner selects supported writable fields for this action before teammates can propose changes.
Update approved annotation textAnnotation · Oct 14 · proposed by Jordan Blake
| Field | Current value | Proposed value |
|---|---|---|
| Description | promo | Spring sale email sent to the full list |
Every team member's change needs owner approval
- Owner turns on an action
- A teammate or AI tool proposes
- Check the current and proposed values, then approve that individual change
- Applied once and logged
Source changes use the separate Actions & approvals workflow in Datapipe. AI tools such as ChatGPT can propose changes but never approve them. Who can turn this on?
Provider rules and limits
Provider permissions still apply, and automations in Google Analytics may react to approved changes.
Only fields supported by an enabled action can be proposed; some actions also support individual owner-selected writable fields.
Before you connect
What you need
Sign in with Google.
Read and write
Read access for reports. The change action needs edit access in Google Analytics and stays off until the owner turns it on.
Limits and exclusions
Anything your connected account cannot see in Google Analytics.
Full details and limits
Ready-made reports start with visits, people, goals, and page views. The other numbers on this page can be picked when you build the report.
Metrics and dimensions
86 metrics and 284 ways to split them.
Hover or tap a field to see what it means. Custom fields from your own account appear after you connect.
No fields match. Try another search or choose All.
Send Google Analytics data anywhere
Google SheetsA sheet that refreshes every morning.
Data StudioCharts that read the same numbers.
BigQueryA warehouse table for the same columns.
Excel / CSVA Drive file you can open in Excel.ClaudeAsk Claude about these numbers in a sentence.
ChatGPTAsk ChatGPT about these numbers in a sentence.
APIRead the same rows from your own tool.Don't see yours? Use CSV or APIDownload the rows, or read them from your own tool.Ask AI about your data
Claude or ChatGPT can read the same numbers. You ask in a normal sentence, and the answer stays with your report.
AI tools can also propose a Google Analytics change. Only the owner can approve it.
Which landing pages in Google Analytics lost more than 20% of their organic visits week over week?
The pricing overview and product comparison guide saw traffic declines, linked to source referrer changes.
Better than exporting by hand
- It refreshes on its own, so nobody pastes in a new export.
- Each campaign can be its own row.
- Spend sits next to results, so a costly campaign is obvious.
- The same numbers can be split by who they came from.
- You can keep a row per day instead of one lump sum.
- See whether it ran on a phone, a feed, or another placement.
What can you do with this data?
Explore all use cases →Ecommerce
Which product pages deserve more search attention?
Combine Search Console demand, GA4 engagement and Shopify stock before deciding which product pages to promote or improve.
See the example & prompts →Email marketingWhich email links get clicks but few purchases?
Read Mailchimp link clicks, GA4 campaign behavior and Shopify product availability to decide what to investigate before the next send.
See the example & prompts →Paid marketingWhy do Facebook ad clicks look stronger than purchases?
Compare Facebook Ads, tagged GA4 traffic and Shopify order context before deciding what needs a campaign or checkout investigation.
See the example & prompts →Social marketingWhich Facebook posts deserve a stronger website follow-up?
Use Facebook Pages engagement, tagged GA4 visits and current WordPress content to choose what to refresh, expand or repurpose.
See the example & prompts →FinanceIs traffic growth keeping pace with our payment target?
Compare GA4 traffic, Stripe paid-payment amounts and your targets in Google Sheets without turning traffic into guessed revenue attribution.
See the example & prompts →SEO & contentWhich pages should we improve next?
Spot pages with plenty of search impressions and few clicks. Add visitor engagement and content context to decide which ones deserve a closer look.
See the example & prompts →SEO & contentWhich pages are losing search traffic?
Use Search Console to find declining pages, then add Analytics and WordPress context to build an editorial review list.
See the example & prompts →Client reportingWhat changed for this client?
Put changes in traffic, search clicks, and advertising spend in one review. Spend the call on what the numbers mean.
See the example & prompts →Paid marketingWhich campaigns cost more but bring fewer demo requests?
Compare Google Ads costs with GA4 demo requests, then inspect the WordPress landing page before choosing a change.
See the example & prompts →Start from a goal
Traffic by channel
Visits, people, and goals for each way people arrived.
Use this template →Google Analytics website dashboard
Six-page dashboard covering overview, acquisition, landing pages, content, engagement and key events.
Use this template →Google Analytics traffic dashboard
Daily sessions, engagement, page views and key events by session channel.
Use this template →Where my visitors come from
Which channels send people to your site.
Use this template →How it works
Sign in with Google.
Pick where it goes. This one sends the numbers to Claude.
You're done. It refreshes every day.
Sample report
| Visits | People | Goals completed | Page | Views |
|---|---|---|---|---|
| 12,480 | 9,870 | 860 | /pricing | 12,480 |
| 8,240 | 6,120 | 410 | /blog/spring-sale | 8,240 |
| 3,110 | 2,450 | 155 | / | 3,110 |
Sample numbers, so you can see the shape. Your report uses your accounts.
Works well with Google Analytics
Add both to the same project. Each keeps its own report, so you can check them side by side or ask ChatGPT or Claude a question that needs both.
Google Analytics + Search Console“Are search clicks and site visits moving together?”See Search Console →
Google Analytics + Shopify“Did more visits mean more orders this week?”See Shopify →
Google Analytics + Stripe“Did the traffic spike bring new paying customers?”See Stripe →
Google Analytics + HubSpot“Which weeks with more traffic also brought more deals?”See HubSpot →Questions
Free to start. Paid plans add more data sources and refresh faster.
Free and Starter refresh once a day. Pro refreshes every hour. Agency refreshes every 15 minutes on the first 50 data sources.
No. Name a project, add a data source, then choose a report and destination.
OAuth means you sign in with the service and grant access, without pasting an API key. Datapipe works with multiple partners to provide that sign-in. Some partners already provide it. Some integrations are API-only at present, so you paste a key or token. OAuth is coming soon for some. Some partners do not provide OAuth at all. The setup steps on each integration page say how that source connects. Signing in is only how the connection is made. It is not permission to change records. Where a source supports changes, those writes stay off until the workspace owner turns specific actions on and approves each one. We do not promise OAuth on every source, and we do not share dates.
Only the workspace owner. Writes start disabled. The owner enables permitted actions and eligible teammates: owner only, all project operators and managers, or selected teammates. The owner can change this at any time, and saving new settings cancels pending proposals.
No. Teammates propose in Datapipe, and approved changes are applied through the connected Google Analytics account. Nobody else gets a Google Analytics login from this.
They can propose a change through Datapipe, the same way a teammate can. They can never approve it. Only the owner approves, in Actions & approvals.
Datapipe sends each approved change once and logs the result. If it cannot confirm that Google Analytics received it, the request is marked Uncertain and is never retried automatically, so you can check Google Analytics first.
Yes. Datapipe reads the reports on this page and can make one kind of change: update approved annotation text. Each one stays off until the owner turns it on, and every proposed change needs the owner's approval. Provider permissions still apply.
This page lists 86 metrics and 284 ways to split them. You pick the columns when you build the report.
Available rows depend on the connected account, selected report type, its date rules and provider limits. Current-inventory reports show current records rather than earlier historical states.
One for each Google Analytics account you add to a project. Adding the same account to another project counts again. Reports and destinations do not use extra data sources.
Yes. The same numbers can go to a sheet, a chart, a warehouse, or an assistant.
Try Google Analytics with sample data first
Build the report first, then add Google Analytics when you are ready.