Datapipe
Fathom report
A daily table of the synced columns, ready for Sheets or a CSV.
Live with your own API key
Fathom for agencies and in-house teams
Site owners use Fathom in Datapipe to see visits, uniques, and pageviews.
This page is not indexed yet. It does not have a reviewed integration record.
Connection
Live with your own API key
Live when you paste a Fathom API key and the site id.
Fields
Aggregations from the Fathom API. Source: https://usefathom.com/api. Read on 2026-10-27. 5 fields.
Audience
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Bounce rate | bounce_rate | Bounce rate from the documented resource. | metric · percent | Audience |
Content
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Pageviews | pageviews | Pageviews from the documented resource. | metric · integer | Content |
Metrics
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Visits | visits | Visits from the documented resource. | metric · integer | Metrics | |
| Unique visitors | uniques | Unique visitors from the documented resource. | metric · integer | Metrics | |
| Average duration | avg_duration | Average duration from the documented resource. | metric · number | Metrics |
Cross-channel metrics
Spend, Impressions, Clicks, Conversions, and Revenue roll up on All channels when a field maps to them. ROAS is revenue divided by spend. CPA is spend divided by conversions. The Cross-channel column above shows the match.
Example reports
Destinations
Fathom to Google Sheets
A sheet you can open, share, and refresh.
Included on every plan.
Fathom to Looker Studio
Charts that read the Google Sheet this integration keeps up to date.
Included on every plan. Looker reads the sheet. There is no separate Looker install.
Fathom to BigQuery
A warehouse table for the same columns.
Pro and Agency plans.
Fathom to AI and MCP
Ask a question in plain English, or let another tool read the report through MCP.
Included on every plan. An AI key is optional.
Fathom to the API
Download the rows as CSV or JSON from the report.
Included on every plan.
Fathom to Google Drive
CSV, Excel, and an optional JSON file in a Drive folder you pick. Each client gets a Datapipe folder. The file can overwrite itself or keep the date in the name.
Included on every plan. Drive API v3 with the drive.file scope only. Enable the Google Drive API in the GCP project. Hourly, daily, or weekly.
How to connect
- Create a free account.
- Open Connections and find this source.
- Paste the key the page asks for. The steps next to the box say where to copy it.
- Open the sample report. It switches to your numbers after the key is accepted.
Refresh by plan
| Plan | Refresh | BigQuery | Price |
|---|---|---|---|
| Free | Daily | No | $0/mo |
| Starter | Daily | No | $15/mo |
| Pro | Hourly | Yes | $49/mo |
| Agency | 15 minutes | Yes | $149/mo |
FAQ
Is the Fathom connection live?
Live when you paste a Fathom API key and the site id.
Do I have to talk to sales?
No. Create an account, connect the source, and the first report is on Home. Sample numbers stay available when a key is missing.
How often do the numbers refresh?
Free and Starter refresh daily. Pro refreshes hourly. Agency refreshes every 15 minutes on up to 50 accounts and hourly on the rest. We keep the history for you: 90 days on Free, and for as long as you subscribe on paid plans. No warehouse to set up.
Which fields are synced today?
The field list is the platform's published resource. A saved report uses the columns on that connector's card.