Live with your own API key

Fathom to Looker Studio

Looker Studio does not need its own Fathom connector here. Connect Fathom, send Visits (visits), Unique visitors (uniques), Pageviews (pageviews), Average duration (avg_duration), Bounce rate (bounce_rate) to Google Sheets, then in Looker choose that sheet. The charts follow the sheet.

Start free See every Fathom field

Columns in this handoff

• Visits · visits
• Unique visitors · uniques
• Pageviews · pageviews
• Average duration · avg_duration
• Bounce rate · bounce_rate

Plan fit

Included on every plan. Looker reads the sheet. There is no separate Looker install. Free and Starter refresh daily. Pro refreshes hourly. Agency refreshes every 15 minutes on up to 50 accounts.

FAQ

How does Fathom get to Looker Studio?

Looker Studio does not need its own Fathom connector here. Connect Fathom, send Visits (visits), Unique visitors (uniques), Pageviews (pageviews), Average duration (avg_duration), Bounce rate (bounce_rate) to Google Sheets, then in Looker choose that sheet. The charts follow the sheet.

Which plan do I need?

Included on every plan. Looker reads the sheet. There is no separate Looker install.

What if the source is not connected yet?

The report still opens with sample rows and a Sample data label. It switches to live rows after the credential is accepted.

Other ways out of Fathom

Fathom to Google Sheets · Fathom to BigQuery · Fathom to AI and MCP · Fathom to the API · Fathom to Google Drive