Datapipe
The destination is the product
Starter and Growth each list one core destination. Looker Studio, Sheets, Excel, Power BI, or an AI chat.
Compare · SupermetricsOne destination license,
One destination license,
or one workspace with several exits.
Supermetrics prices the destination. You pick Looker Studio, Sheets, Excel, Power BI, or an AI chat, then add sources. Datapipe prices the data sources. Sheets and Drive are included, BigQuery arrives on Pro and Agency, and a source change still needs the owner.
Several destinations on one plan · BigQuery on Pro and Agency · Owner-approved writes
Supermetrics publishes one core destination per package, and campaign tools inside the AI chat. Datapipe publishes the destinations on the plan, and approval inside Datapipe.
Supermetrics vs Datapipe
Pay for the destination, or pay for the sources
Supermetrics is the long-standing way to get ad data into a spreadsheet or Looker Studio. Their current pricing also puts ChatGPT, Claude, and Copilot on the core destination list, with campaign management from the chat.
| Topic | Supermetrics | Datapipe |
|---|---|---|
| What the plan includes | Starter and Growth each include 1 core destination. Warehouses such as BigQuery are Enterprise. | Sheets, Drive, CSV, and JSON on every plan. Your own BigQuery on Pro and Agency. Data Studio reads the Sheet. |
| Sources and accounts | Starter lists 3 data sources and 3 accounts per source. Growth lists 6 data sources and 7 accounts per source. More can be added. | 3, 25, 100, or 500 data sources. One account in one project is one data source. |
| Users | Starter lists 1 user. Growth lists 2. More users are an add-on. SSO is listed. | Invite people to projects with a role. They do not receive the source password. This is not instant enterprise SSO. |
| AI and ads | Campaign Management is listed on Starter and Growth: create, launch, and manage ad campaigns from the AI chat. | The AI connector is read-only. A campaign or budget change, where supported, is a proposal. The owner approves it. Verified budget examples are Amazon Ads, X Ads, and StackAdapt, not every ad network. |
| Refresh | Their FAQ says refresh options differ by destination and package. We are not quoting a single interval. | Daily on Free and Starter, hourly on Pro, every 15 minutes on up to 50 Agency sources. |
| Trial and price | 14 days, no card. Starter from $55 a month, Growth from $222, before add-ons. Yearly billing is lower. | Free plan, no card, for 3 data sources. Free includes 3 data sources and a daily refresh. Starter is $15 a month for 25. Pro is $49 for 100, with hourly refresh and your own BigQuery. Agency is $199 for 500, with a 15-minute refresh on up to 50 of them. Every plan includes unlimited projects. |
Supermetrics figures are from supermetrics.com/pricing, checked 6 Nov 2026. "From" means add-ons change the total. Datapipe does not claim Supermetrics lacks campaign actions. Their page lists them.
Buy the Sheet connector, or run the workspace
Supermetrics is a direct answer when one person needs Google Ads in Looker Studio or in a chat that can also manage campaigns. Datapipe is a direct answer when several people share the project, the Sheet refreshes on the plan's schedule, and a write stays a proposal until the owner acts.
LicenseThis destination
Or this chat
ProposeRead their pricing page next to ours
They do list campaign actions
Campaign Management on Starter and Growth means creating and managing ads from the AI chat. We do not claim a second approver, because their page does not say.
BigQuery is a different tier there
Supermetrics puts BigQuery and Snowflake on the Enterprise quote. Datapipe includes your BigQuery on Pro and Agency.
StackAdapt budget
Datapipe's write is a review
Where a daily budget or a Shopify price can change, the owner sees both values first. The AI connector cannot send the change itself.
Several exits. One approval queue.
Start free with 3 data sources. Add your own BigQuery when you move to Pro or Agency.
Cancel anytime
Questions before you start
Supermetrics and Datapipe
The useful difference is the unit you pay for, and where a campaign change is approved.
What is Supermetrics built for?
Supermetrics pulls marketing data into a destination you choose. Their pricing page lists core destinations such as Looker Studio, Google Sheets, Excel, Power BI, and AI chats (ChatGPT, Claude, and Copilot). Data warehouse destinations, including BigQuery and Snowflake, are on the Enterprise quote.
Can Supermetrics change ads?
Their pricing page lists Campaign Management on Starter and Growth: create, launch, and manage ad campaigns from the AI chat. We do not know, from that page, whether a second person must approve the change. Datapipe's rule is specific: the workspace owner reviews the exact current and proposed values, and the MCP connector cannot apply a write by itself.
Who is each one for?
Supermetrics fits a person or small team that wants one destination, such as Looker Studio or Sheets, and may want to manage campaigns from the AI chat attached to that destination. Datapipe fits a workspace that should feed Sheets and, on Pro or Agency, BigQuery, with project roles and owner approval, without buying a separate destination license.
Why do their prices say "from"?
Supermetrics says the price depends on the destination, how many data sources you add, how many users, and how many accounts per source. Starter is listed from $55 a month ($44 billed yearly) for 1 core destination, 3 data sources, 1 user, and 3 accounts per source. Growth is from $222 a month ($177 billed yearly) for 6 data sources, 2 users, and 7 accounts per source. A 14-day trial does not require a card. Free includes 3 data sources and a daily refresh. Starter is $15 a month for 25. Pro is $49 for 100, with hourly refresh and your own BigQuery. Agency is $199 for 500, with a 15-minute refresh on up to 50 of them. Every plan includes unlimited projects.
Still unsure? Contact us.