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Snapchat Ads ROAS & Story Ad Performance Template

Monitor swipe-up volume, video view completion, and direct ecommerce ROAS.

Snapchat Ads
Google Sheets
Looker Studio
Make a copy in Looker Studio ↗ Use this template free Open in Datapipe Download CSV ⤓

View and copy the dashboard in Looker Studio without signing in. Connect Datapipe to automate daily data refresh.

Looker Studio
[Template] Snapchat Ads ROAS & Story Ad Performance Template
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Date range: Last 30 days ▾
Campaign Name: All ▾
Channel: All ▾
Datapipe
Looker Studio Template by Datapipe

Connect your Snapchat Ads data source in Datapipe to automate daily sync.

Connect live data free ➔
Snapchat Spend
$4,120.00
▲ +9.4% 30-day pacing
Impressions
894,000
▲ +31.2% low eCPM reach
Swipe-Ups
11,840
▲ +14.6% 1.32% swipe rate
Store ROAS
3.48x
▲ +0.28x $14,337 sales

Performance Progression

Daily trend over the last 30 days
Spend Impressions
100% 75% 50% 25% Day 1 Day 7 Day 14 Day 21 Day 28 Day 30

Daily Swipe-Up Trajectory

Tracking daily mobile traffic from Snapchat campaigns.
Wk 1 2,640 swipe-ups
Wk 2 2,980 swipe-ups
Wk 3 3,120 swipe-ups
Wk 4 3,100 swipe-ups

Snapchat Ad Squad Drilldown

Comparison of creative formats and audience segments.
Campaign ↕Ad Squad ↕Spend ↕Swipe-Ups ↕ROAS ↕
Spring Collection DropFashion & Lifestyle Gen-Z$2,240.0068403.92x
Video Spotlight UGCBroad Mobile Gamers$1,180.0034202.85x
Dynamic RetargetingWebsite Visitors 7D$700.0015804.15x
Showing 1 - 3 of 3 rows
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Data Sources for This Report

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Connect these data sources in Datapipe to automate daily sync into your Google Sheets and Looker Studio dashboard.

Snapchat Ads

Primary Data Source (PPC & Paid Ads)

Extracts historical and scheduled daily ppc & paid ads metrics directly into your reporting pipeline.

1-Click Connect Add Snapchat Ads ➔

Google Sheets

Automated Data Warehouse

Datapipe synchronizes fresh data into a dedicated Google Sheet every morning, keeping your numbers formatted and ready.

Google OAuth Included with Datapipe

Google Looker Studio

Visual Reporting Dashboard

Connects to your Google Sheet to render executive scorecards, interactive date filters, and client-ready charts.

Free Google Account Open in Looker Studio ↗

What this Snapchat Ads ROAS Dashboard Tracks

Gain clear insights into mobile-first creative performance on Snapchat.

Spend

currency

Snapchat ad expenditure.

Why it matters: Monitors daily budget utilization.

Impressions

integer

Story and Spotlight ad impressions.

Why it matters: Measures mobile reach.

Swipe-Ups (Clicks)

integer

User swipe-ups navigating to external URL.

Why it matters: The core traffic action on Snapchat.

Cost Per Swipe

currency

Spend divided by swipe-ups.

Why it matters: Determines traffic unit economics.

ROAS

number

Attributed purchase revenue divided by spend.

Why it matters: Tracks direct return on mobile ad creative.

How to Use this Template in 3 Simple Steps

1

Make a Copy in Looker Studio

Click "Make a copy in Looker Studio" to launch Google Looker Studio with this report title, or download the formatted CSV to import directly.

2

Connect Your Account

Sign in to Datapipe and connect your Snapchat Ads data source in 1 click. Datapipe pulls your real historical numbers and syncs automatically with Google Sheets.

3

Auto-Refresh Every Morning

Your Looker Studio report stays fresh on schedule without downloading CSVs or manual spreadsheet maintenance.

Frequently Asked Questions

Can I view and copy this template without signing into Datapipe?

Yes. You can click "Make a copy in Looker Studio" to create a copy directly in your Google Looker Studio account, or download the CSV data. When you want to automate live data refreshes from your actual Snapchat Ads account, connect with Datapipe.

Can I schedule automated weekly PDF reports?

Yes. Datapipe includes daily and weekly email report delivery on all plans.

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