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Criteo Retargeting & Commerce Ads Dashboard Template

Understand your dynamic retargeting and commerce media ROI across display and retail media networks.

Criteo
Google Sheets
Looker Studio
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Looker Studio
[Template] Criteo Retargeting & Commerce Ads Dashboard Template
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Date range: Last 30 days ▾
Date: All ▾
Channel: All ▾
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Looker Studio Template by Datapipe

Connect your Criteo data source in Datapipe to automate daily sync.

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Attributed Revenue
$48,920.00
▲ +22.4% last 30 days
Criteo Spend
$8,150.00
▲ +9.1% budget pacing
Return on Ad Spend
6.0x
▲ +12.2% exceeds 4.5x target
Orders
642
▲ +18.7% converted shoppers

Performance Progression

Daily trend over the last 30 days
Media Cost Impressions
100% 75% 50% 25% Day 1 Day 7 Day 14 Day 21 Day 28 Day 30

Daily Attributed Revenue vs Spend

Consistency of dynamic retargeting revenue against daily media spend.
Week 1 $10,450 ($1,820 spend)
Week 2 $12,890 ($2,040 spend)
Week 3 $11,980 ($1,990 spend)
Week 4 $13,600 ($2,300 spend)

Criteo Campaign Summary

Performance breakdown across active retargeting and acquisition campaigns.
Campaign ↕Impressions ↕Clicks ↕Cost ↕Revenue ↕Orders ↕
Dynamic Product Retargeting - Cart3840008420$4,210.00$29,500.00412
Category Abandoners Dynamic Display1980003120$2,340.00$12,400.00156
Upper Funnel Commerce Acquisition1420001840$1,600.00$7,020.0074
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Data Sources for This Report

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Criteo

Primary Data Source (PPC & Paid Ads)

Extracts historical and scheduled daily ppc & paid ads metrics directly into your reporting pipeline.

1-Click Connect Add Criteo ➔

Google Sheets

Automated Data Warehouse

Datapipe synchronizes fresh data into a dedicated Google Sheet every morning, keeping your numbers formatted and ready.

Google OAuth Included with Datapipe

Google Looker Studio

Visual Reporting Dashboard

Connects to your Google Sheet to render executive scorecards, interactive date filters, and client-ready charts.

Free Google Account Open in Looker Studio ↗

What this Criteo Ads Dashboard Tracks

Track product-level attribution, cost of sales, and catalog return-on-ad-spend in real time.

Media Cost

currency

Total spent on Criteo commerce campaigns.

Why it matters: Monitors dynamic retargeting budget pacing.

Impressions

integer

Dynamic banner impressions served across publisher network.

Why it matters: Measures retargeting coverage and brand frequency.

Clicks

integer

Clicks back to ecommerce product pages.

Why it matters: Direct traffic driver from high-intent cart abandoners.

Sales Revenue

currency

Omnichannel order value attributed to Criteo campaigns.

Why it matters: Primary metric for calculating return on ad spend (ROAS).

Orders

integer

Completed purchases attributed to retargeting ads.

Why it matters: Measures volume of shoppers converted.

How to Use this Template in 3 Simple Steps

1

Make a Copy in Looker Studio

Click "Make a copy in Looker Studio" to launch Google Looker Studio with this report title, or download the formatted CSV to import directly.

2

Connect Your Account

Sign in to Datapipe and connect your Criteo data source in 1 click. Datapipe pulls your real historical numbers and syncs automatically with Google Sheets.

3

Auto-Refresh Every Morning

Your Looker Studio report stays fresh on schedule without downloading CSVs or manual spreadsheet maintenance.

Frequently Asked Questions

Can I view and copy this template without signing into Datapipe?

Yes. You can click "Make a copy in Looker Studio" to create a copy directly in your Google Looker Studio account, or download the CSV data. When you want to automate live data refreshes from your actual Criteo account, connect with Datapipe.

Does this template require product catalog feed sync?

It tracks campaign performance directly from the Criteo Marketing API, linking ad spend with attributed commerce revenue.

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