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PostHog Product Analytics & User Retention Template

Monitor user journeys, product engagement, and feature adoption metrics.

PostHog
Google Sheets
Looker Studio
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Looker Studio
[Template] PostHog Product Analytics & User Retention Template
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Date range: Last 30 days ▾
Event Name: All ▾
Channel: All ▾
Datapipe
Looker Studio Template by Datapipe

Connect your PostHog data source in Datapipe to automate daily sync.

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Daily Active Users
3,840
▲ +18.2% steady growth
Total Monthly Events
842,000
▲ +24.8% high product activity
DAU / MAU Ratio
32.4%
▲ +4.1% strong product habituation

Performance Progression

Daily trend over the last 30 days
Daily Active Users (DAU) Total Product Events
100% 75% 50% 25% Day 1 Day 7 Day 14 Day 21 Day 28 Day 30

Top Product Events Triggered

Frequency of core in-app user actions.
report_run 312,000 runs
data_source_synced 184,000 syncs
export_sheets_created 89,000 exports
team_member_invited 14,200 invites

Core Event Engagement Log

Breakdown of feature utilization by event type.
Event Name ↕Event Count ↕Distinct Users ↕
report_run31200014200
data_source_synced18400011800
export_sheets_created890006400
team_member_invited142002100
Showing 1 - 4 of 4 rows
‹ 1 ›

Data Sources for This Report

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PostHog

Primary Data Source (Web Analytics)

Extracts historical and scheduled daily web analytics metrics directly into your reporting pipeline.

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Google Sheets

Automated Data Warehouse

Datapipe synchronizes fresh data into a dedicated Google Sheet every morning, keeping your numbers formatted and ready.

Google OAuth Included with Datapipe

Google Looker Studio

Visual Reporting Dashboard

Connects to your Google Sheet to render executive scorecards, interactive date filters, and client-ready charts.

Free Google Account Open in Looker Studio ↗

What this PostHog Product Analytics Dashboard Tracks

Bridge the gap between product event telemetry and marketing reporting. Track active users, core workflow completions, and retention cohorts without writing SQL queries.

Daily Active Users (DAU)

integer

Unique users who triggered product events today.

Why it matters: Tracks core SaaS product stickiness.

Total Product Events

integer

Sum of custom telemetry events recorded.

Why it matters: Measures overall feature utilization.

DAU / MAU Ratio

percent

Daily active users divided by monthly active users.

Why it matters: The gold-standard product retention metric.

How to Use this Template in 3 Simple Steps

1

Make a Copy in Looker Studio

Click "Make a copy in Looker Studio" to launch Google Looker Studio with this report title, or download the formatted CSV to import directly.

2

Connect Your Account

Sign in to Datapipe and connect your PostHog data source in 1 click. Datapipe pulls your real historical numbers and syncs automatically with Google Sheets.

3

Auto-Refresh Every Morning

Your Looker Studio report stays fresh on schedule without downloading CSVs or manual spreadsheet maintenance.

Frequently Asked Questions

Can I view and copy this template without signing into Datapipe?

Yes. You can click "Make a copy in Looker Studio" to create a copy directly in your Google Looker Studio account, or download the CSV data. When you want to automate live data refreshes from your actual PostHog account, connect with Datapipe.

Does this connect to PostHog Cloud (US and EU)?

Yes, Datapipe supports both PostHog US and EU cloud regions as well as self-hosted instances.

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