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Matomo Privacy Web Analytics & Goal Tracking Template

Self-hosted and cloud Matomo reporting without client-side cookies or sampling.

Matomo Analytics
Google Sheets
Looker Studio
Make a copy in Looker Studio ↗ Use this template free Open in Datapipe Download CSV ⤓

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Looker Studio
[Template] Matomo Privacy Web Analytics & Goal Tracking Template
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Date range: Last 30 days ▾
Channel Type: All ▾
Channel: All ▾
Datapipe
Looker Studio Template by Datapipe

Connect your Matomo Analytics data source in Datapipe to automate daily sync.

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Matomo Visits
48,200
▲ +11.4% 100% unsampled data
Total Pageviews
142,800
▲ +15.2% 2.96 pages / visit
Bounce Rate
42.1%
▲ -3.2% improved content engagement
Goal Conversions
2,340
▲ +18.9% 4.85% goal conversion rate

Performance Progression

Daily trend over the last 30 days
Total Visits Page Actions
100% 75% 50% 25% Day 1 Day 7 Day 14 Day 21 Day 28 Day 30

Visits by Referrer Channel

Distribution of Matomo visits by origin.
Search Engines 24,100 visits
Direct Entry 12,400 visits
Websites / Links 7,200 visits
Social Networks 4,500 visits

Top Matomo Referrer Domains

External sources generating visits and goals.
Referrer Source ↕Visits ↕Bounce Rate ↕Goals ↕
Google Organic2140038.2%1140
Direct Navigation1240041.5%620
Bing Organic270036.8%190
GitHub / Developer Sites185029.4%140
Showing 1 - 4 of 4 rows
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Data Sources for This Report

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Matomo Analytics

Primary Data Source (Web Analytics)

Extracts historical and scheduled daily web analytics metrics directly into your reporting pipeline.

1-Click Connect Add Matomo Analytics ➔

Google Sheets

Automated Data Warehouse

Datapipe synchronizes fresh data into a dedicated Google Sheet every morning, keeping your numbers formatted and ready.

Google OAuth Included with Datapipe

Google Looker Studio

Visual Reporting Dashboard

Connects to your Google Sheet to render executive scorecards, interactive date filters, and client-ready charts.

Free Google Account Open in Looker Studio ↗

What this Matomo Privacy Analytics Dashboard Tracks

Gain accurate, 100% unsampled analytics data compliant with GDPR and ePrivacy directives. See visitor journeys, referrers, and goal conversions without privacy compromises.

Total Visits

integer

Unsampled Matomo visits.

Why it matters: Accurate count without cookie consent loss.

Page Actions

integer

Page views, downloads, and outlinks.

Why it matters: Measures site interaction intensity.

Bounce Rate

percent

Single-page visits.

Why it matters: Landing page relevance.

Goal Conversions

integer

Matomo defined goals completed.

Why it matters: Direct revenue and signup tracker.

How to Use this Template in 3 Simple Steps

1

Make a Copy in Looker Studio

Click "Make a copy in Looker Studio" to launch Google Looker Studio with this report title, or download the formatted CSV to import directly.

2

Connect Your Account

Sign in to Datapipe and connect your Matomo Analytics data source in 1 click. Datapipe pulls your real historical numbers and syncs automatically with Google Sheets.

3

Auto-Refresh Every Morning

Your Looker Studio report stays fresh on schedule without downloading CSVs or manual spreadsheet maintenance.

Frequently Asked Questions

Can I view and copy this template without signing into Datapipe?

Yes. You can click "Make a copy in Looker Studio" to create a copy directly in your Google Looker Studio account, or download the CSV data. When you want to automate live data refreshes from your actual Matomo Analytics account, connect with Datapipe.

Does this work with self-hosted Matomo On-Premise?

Yes. Datapipe connects securely to any public HTTPS Matomo installation with an API token.

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