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Mailchimp Campaign Engagement & Audience Growth Template

Automate your client newsletter reports with clean, easy-to-read Looker Studio charts.

Mailchimp
Google Sheets
Looker Studio
Make a copy in Looker Studio ↗ Use this template free Open in Datapipe Download CSV ⤓

View and copy the dashboard in Looker Studio without signing in. Connect Datapipe to automate daily data refresh.

Looker Studio
[Template] Mailchimp Campaign Engagement & Audience Growth Template
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Date range: Last 30 days ▾
Campaign Title: All ▾
Channel: All ▾
Datapipe
Looker Studio Template by Datapipe

Connect your Mailchimp data source in Datapipe to automate daily sync.

Connect live data free ➔
Total Sent
64,200
▲ +12.4% 30-day sends
Average Open Rate
42.8%
▲ +1.9% above industry avg
Total Clicks
3,480
▲ +14.1% strong CTR
Unsubscribe Rate
0.18%
▲ -0.04% low audience churn

Performance Progression

Daily trend over the last 30 days
Unique Opens Unique Clicks
100% 75% 50% 25% Day 1 Day 7 Day 14 Day 21 Day 28 Day 30

Campaign Engagement Comparison

Open rates across recent broadcast newsletters.
November Product Drop 46.2% open rate
Black Friday Early Access 52.4% open rate
Weekly Newsletter #48 39.1% open rate
Community Case Study 41.5% open rate

Mailchimp Campaign Log

Direct reporting from Mailchimp Marketing API.
Campaign Title ↕Sent ↕Opens ↕Clicks ↕Open % ↕
Black Friday VIP Early Access184009640128052.4%
Monthly Feature Roundup17900785084043.9%
Community Case Study17200714076041.5%
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Data Sources for This Report

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Connect these data sources in Datapipe to automate daily sync into your Google Sheets and Looker Studio dashboard.

Mailchimp

Primary Data Source (Email Marketing)

Extracts historical and scheduled daily email marketing metrics directly into your reporting pipeline.

1-Click Connect Add Mailchimp ➔

Google Sheets

Automated Data Warehouse

Datapipe synchronizes fresh data into a dedicated Google Sheet every morning, keeping your numbers formatted and ready.

Google OAuth Included with Datapipe

Google Looker Studio

Visual Reporting Dashboard

Connects to your Google Sheet to render executive scorecards, interactive date filters, and client-ready charts.

Free Google Account Open in Looker Studio ↗

What this Mailchimp Campaign Performance Dashboard Tracks

Stop exporting individual Mailchimp campaign CSVs every month. This template aggregates all your recent broadcast campaigns into one comparative view.

Unique Opens

integer

Recipients who opened the email.

Why it matters: Subject line appeal.

Unique Clicks

integer

Recipients who clicked a link.

Why it matters: Call-to-action engagement.

Open Rate

percent

Opens / deliveries.

Why it matters: Industry benchmark indicator.

Unsubscribe Rate

percent

Unsubscribes / deliveries.

Why it matters: Audience fatigue alarm.

How to Use this Template in 3 Simple Steps

1

Make a Copy in Looker Studio

Click "Make a copy in Looker Studio" to launch Google Looker Studio with this report title, or download the formatted CSV to import directly.

2

Connect Your Account

Sign in to Datapipe and connect your Mailchimp data source in 1 click. Datapipe pulls your real historical numbers and syncs automatically with Google Sheets.

3

Auto-Refresh Every Morning

Your Looker Studio report stays fresh on schedule without downloading CSVs or manual spreadsheet maintenance.

Frequently Asked Questions

Can I view and copy this template without signing into Datapipe?

Yes. You can click "Make a copy in Looker Studio" to create a copy directly in your Google Looker Studio account, or download the CSV data. When you want to automate live data refreshes from your actual Mailchimp account, connect with Datapipe.

Can I connect Mailchimp with OAuth or API Key?

Datapipe supports simple 1-click Mailchimp OAuth authorization.

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