Datapipe
Start free
Email Marketing Looker Studio / Data Studio Template Free · No sign-in required

Klaviyo Email Marketing & Automated Flow Performance Template

Direct Klaviyo API connection. Track attributed ecommerce revenue, flow conversion rates, and list engagement.

Klaviyo
Google Sheets
Looker Studio
Make a copy in Looker Studio ↗ Use this template free Open in Datapipe Download CSV ⤓

View and copy the dashboard in Looker Studio without signing in. Connect Datapipe to automate daily data refresh.

Looker Studio
[Template] Klaviyo Email Marketing & Automated Flow Performance Template
Make a copy Present ▷ Share ▾
File Edit View Insert Page Arrange Resource Help ✓ All changes saved in Drive
Date range: Last 30 days ▾
Type: All ▾
Channel: All ▾
Datapipe
Looker Studio Template by Datapipe

Connect your Klaviyo data source in Datapipe to automate daily sync.

Connect live data free ➔
Email Revenue
$24,850.00
▲ +21.4% 38% of total store sales
Flow Share
54.2%
▲ +4.1% automated evergreen revenue
Avg Open Rate
48.2%
▲ +2.1% clean list hygiene
Avg Click Rate
3.8%
▲ +0.4% high-intent clickers

Performance Progression

Daily trend over the last 30 days
Klaviyo Attributed Revenue Flow Revenue Share
100% 75% 50% 25% Day 1 Day 7 Day 14 Day 21 Day 28 Day 30

Revenue by Email Type

Comparison of revenue from automated flows vs sent campaigns.
Automated Flows $13,470 (54.2%)
Broadcast Campaigns $11,380 (45.8%)

Top Performing Klaviyo Flows

Automated flows ranked by revenue and conversion rate.
Flow Name ↕Revenue ↕Open Rate ↕Click Rate ↕
Abandoned Cart - 3 Part Series$7,420.0058.4%7.1%
Welcome Series - New Subscribers$4,180.0064.2%8.9%
Post-Purchase Cross-Sell$1,870.0051.0%4.2%
Showing 1 - 3 of 3 rows
‹ 1 ›

Data Sources for This Report

Browse all data sources ➔

Connect these data sources in Datapipe to automate daily sync into your Google Sheets and Looker Studio dashboard.

Klaviyo

Primary Data Source (Email Marketing)

Extracts historical and scheduled daily email marketing metrics directly into your reporting pipeline.

1-Click Connect Add Klaviyo ➔

Google Sheets

Automated Data Warehouse

Datapipe synchronizes fresh data into a dedicated Google Sheet every morning, keeping your numbers formatted and ready.

Google OAuth Included with Datapipe

Google Looker Studio

Visual Reporting Dashboard

Connects to your Google Sheet to render executive scorecards, interactive date filters, and client-ready charts.

Free Google Account Open in Looker Studio ↗

What this Klaviyo Email Performance Dashboard Tracks

Gain immediate clarity on how much revenue your email flows (Welcome Series, Abandoned Cart, Post-Purchase) generate versus scheduled promotional campaigns.

Klaviyo Attributed Revenue

currency

Total sales generated by email campaigns and flows.

Why it matters: Direct commercial value of owned audience.

Flow Revenue Share

percent

Percentage of email revenue generated by automated flows.

Why it matters: High flow share (> 50%) signifies strong passive monetization.

Average Open Rate

percent

Unique email opens divided by deliveries.

Why it matters: Subject line effectiveness and inbox placement.

Click-Through Rate (CTR)

percent

Unique clicks divided by deliveries.

Why it matters: Email content and CTA resonance.

How to Use this Template in 3 Simple Steps

1

Make a Copy in Looker Studio

Click "Make a copy in Looker Studio" to launch Google Looker Studio with this report title, or download the formatted CSV to import directly.

2

Connect Your Account

Sign in to Datapipe and connect your Klaviyo data source in 1 click. Datapipe pulls your real historical numbers and syncs automatically with Google Sheets.

3

Auto-Refresh Every Morning

Your Looker Studio report stays fresh on schedule without downloading CSVs or manual spreadsheet maintenance.

Frequently Asked Questions

Can I view and copy this template without signing into Datapipe?

Yes. You can click "Make a copy in Looker Studio" to create a copy directly in your Google Looker Studio account, or download the CSV data. When you want to automate live data refreshes from your actual Klaviyo account, connect with Datapipe.

How does Datapipe connect to Klaviyo?

Using a private Klaviyo API key with read permissions.

Other Report Templates You Might Need

View all templates (30) ➔

Popular companion dashboards and monitoring templates commonly paired with this report.