Facebook Page insights report template

Three pages: Start here, Overview and Posts. Overview shows content views, post engagements, video views and follower change by day against the previous period, with your follower total. Posts ranks each post in the dates shown by interactions, with its lifetime views, reactions, comments and shares.

Add Facebook Pages as a data source in Datapipe, sign in with Facebook and choose the Page you manage. Then create this dashboard and authorize Google Sheets separately. Datapipe prepares two worksheets, Daily and Posts, and a copy link that replaces both report sources. Save your private Data Studio report; scheduled exports update the same workbook.

Post engagements are Meta’s daily Page insight and include clicks on your posts. Post interactions are reactions, comments and shares on each post, added up so far. Clicks are not part of interactions, so the two totals differ.

Post views, reactions, comments and shares are lifetime totals so far. A post published yesterday has had less time to collect them than one from three weeks ago, so compare posts of a similar age.

Daily Page insights for up to the last 90 days and the posts published in the last 30 days. The dashboard opens on the last 28 days, ending yesterday, compared with the 28 days before that.

They can. Meta’s Page insights include views and engagement from boosted posts and ads that use your Page, so the dashboard does not split organic from paid activity.

It stays empty and shows as a dash or No data. Datapipe does not estimate it. For example, a Page without video has no video views, and a post nobody shared has no shares.

The template, editable Data Studio copy, PDF and CSV are free. You need a Google account to save a copy. Datapipe plans apply when you connect and refresh your own data.