Work through a campaign cost-review Sheet with Claude using labeled Google Ads samples. Keep the diagnosis and proposed checks separate from any advertising change.
Use case preview · Google Ads live data is coming later. Use labeled sample data only.
Your task, worked throughIllustration · no live reads or changes
Google Ads samples → Claude
YOU
Which Google Ads campaigns became more expensive?
✦
Use equal sample periods and calculate CPC from total spend and clicks. This illustration does not query a live advertising account.
Keep explicit
Equal periods · spend ÷ clicks
→Equal periods · spend ÷ clicks
You + Claude
YOU
What should we investigate before changing anything?
✦
Separate the observed cost change from possible causes. Ask for conversion settings, campaign context and landing-page evidence before recommending budget decisions.
Keep explicit
Observed change ≠ proven cause
→Observed change ≠ proven cause
Claude → Google Sheets
YOU
Put the campaign review and next checks in Sheets.
✦
Specify campaign, comparison periods, spend, clicks, CPC and the investigation checklist. Save the actual review Sheet separately; do not claim it exists from the conversation.
Keep explicit
Campaign comparison + investigation checklist
→Campaign comparison + investigation checklist
You + Claude
YOU
What action should our team take first?
✦
Prioritize the evidence to collect. This is a review plan; it does not pause ads, change budgets or add negatives. Revalidate against real data when Google Ads live access is available.
Keep explicit
Review evidence before any advertising decision
Campaign cost investigation Sheet
✓Campaign and comparison periods
✓Spend, clicks and weighted CPC
✓Missing evidence and next checks
Illustrative output · no live report values
→Campaign cost investigation Sheet
1 / 4Compare campaigns
Illustrated use case. Save the actual report, dashboard and schedule settings in the indicated app.
MAKE THE TASK CONCRETE
Campaign cost investigation Sheet
01
Compare campaigns
Use equal sample periods and calculate CPC from total spend and clicks. This illustration does not query a live advertising account.
02
Prepare the Sheet
Specify campaign, comparison periods, spend, clicks, CPC and the investigation checklist. Save the actual review Sheet separately; do not claim it exists from the conversation.
03
Choose the next check
Prioritize the evidence to collect. This is a review plan; it does not pause ads, change budgets or add negatives. Revalidate against real data when Google Ads live access is available.
KNOW WHERE EACH STEP HAPPENS
One use case across the tools you use.
Claude
Read authorized data, agree on the questions and prepare the report, charts or review checklist.
Datapipe
Save source reports, authorize the destination, export the data and review any refresh or email settings.
Google Sheets
Save the source export, then review the assistant’s proposed checklist before adding it to the Sheet.
START WITH YOUR ASSISTANT
Give it the task. Follow up with the next step.
Copy these in order into the assistant connected to your Datapipe project.
Compare campaigns
Read the prompt
Use labeled Google Ads sample data only. Live Google Ads reporting is coming later; do not claim a live source read, export, schedule or delivery.
Find Google Ads campaign cost increases and build a review Sheet.
Keep fictional inputs labeled. Preserve zero denominators and avoid automatic budget or ad changes.
Ask why
Read the prompt
What should we investigate before changing anything?
Separate the observed cost change from possible causes. Ask for conversion settings, campaign context and landing-page evidence before recommending budget decisions.
Prepare the checklist without claiming completion. Save reports, destination authorization, schedules and recipients in Datapipe; build custom native charts in Looker Studio. The AI tools do not perform those setup steps.
Choose the next check
Read the prompt
What action should our team take first?
Prioritize the evidence to collect. This is a review plan; it does not pause ads, change budgets or add negatives. Revalidate against real data when Google Ads live access is available.
Keep fictional inputs labeled. Preserve zero denominators and avoid automatic budget or ad changes.
Do not claim this planned use case is live.
A FEW USEFUL ANSWERS
Before you start.
Will Claude change my Google Ads campaigns?
No. This sample-only use case prepares a review plan. It does not create, edit, pause or fund advertising.
Does the assistant complete the setup automatically?
Prepare the checklist without claiming completion. Save reports, destination authorization, schedules and recipients in Datapipe; build custom native charts in Looker Studio. The AI tools do not perform those setup steps.
Does this example read or change my data?
No. The conversation and output are labeled illustrations. Review the actual source account, permissions, fields and destination before doing the task. Keep fictional inputs labeled. Preserve zero denominators and avoid automatic budget or ad changes.