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Shopify Store Revenue & Customer Acquisition Template

Direct Shopify API integration. Clean order analytics, net revenue calculations, and refund tracking.

Shopify
Google Sheets
Looker Studio

View and copy the dashboard in Looker Studio without signing in. Connect Datapipe to automate daily data refresh.

Looker Studio
[Template] Shopify Store Revenue & Customer Acquisition Template
Make a copy Present ▷ Share ▾
File Edit View Insert Page Arrange Resource Help ✓ All changes saved in Drive
Date range: Last 30 days ▾
Order Date: All ▾
Channel: All ▾
Datapipe
Looker Studio Template by Datapipe

Connect your Shopify data source in Datapipe to automate daily sync.

Connect live data free ➔
Net Revenue
$64,820.00
▲ +18.4% vs prior 30 days
Total Orders
812
▲ +12.1% strong volume
Average Order Value
$79.82
▲ +$4.20 upsell bundles working
Refund Rate
2.1%
▲ -0.4% low return rate

Performance Progression

Daily trend over the last 30 days
Gross Sales Net Sales
100% 75% 50% 25% Day 1 Day 7 Day 14 Day 21 Day 28 Day 30

Daily Store Net Revenue Trajectory

30-day timeline of net Shopify sales.
Wk 1 $14,800 net sales
Wk 2 $16,200 net sales
Wk 3 $17,100 net sales
Wk 4 $16,720 net sales

Recent Orders & Revenue Drilldown

Sample transaction log from Shopify API.
Order ↕Date ↕Total Price ↕Currency ↕Fulfillment ↕
#10842Today, 14:22$124.50USDFulfilled
#10841Today, 13:48$89.00USDPaid
#10840Today, 11:15$210.00USDFulfilled
#10839Yesterday$64.00USDFulfilled
#10838Yesterday$145.20USDFulfilled

Data Sources for This Report

Browse all data sources ➔

Connect these data sources in Datapipe to automate daily sync into your Google Sheets and Looker Studio dashboard.

Shopify

Primary Data Source (Ecommerce & Revenue)

Extracts historical and scheduled daily ecommerce & revenue metrics directly into your reporting pipeline.

1-Click Connect Add Shopify ➔

Google Sheets

Automated Data Warehouse

Datapipe synchronizes fresh data into a dedicated Google Sheet every morning, keeping your numbers formatted and ready.

Google OAuth Included with Datapipe

Google Looker Studio

Visual Reporting Dashboard

Connects to your Google Sheet to render executive scorecards, interactive date filters, and client-ready charts.

Free Google Account Open in Looker Studio ↗

What this Shopify Revenue & Sales Dashboard Tracks

Transform your Shopify store numbers into an executive dashboard. Track daily sales velocity, monitor returning customer value, and evaluate true profit margins after refunds.

Gross Sales

currency

Total value of all ordered merchandise before discounts and refunds.

Why it matters: Top-line commercial scale.

Net Sales

currency

Gross sales minus discounts, returns, and refunds.

Why it matters: Actual realized revenue for the business.

Total Orders

integer

Number of completed checkout orders.

Why it matters: Store operational transaction volume.

Average Order Value (AOV)

currency

Net sales divided by total orders.

Why it matters: Crucial lever for improving ecommerce profitability.

Refund Rate

percent

Refunded value divided by gross sales.

Why it matters: Flags product quality or fulfillment issues.

How to Use this Template in 3 Simple Steps

1

Make a Copy in Looker Studio

Click "Make a copy in Looker Studio" to launch Google Looker Studio with this report title, or download the formatted CSV to import directly.

2

Connect Your Account

Sign in to Datapipe and connect your Shopify data source in 1 click. Datapipe pulls your real historical numbers and syncs automatically with Google Sheets.

3

Auto-Refresh Every Morning

Your Looker Studio report stays fresh on schedule without downloading CSVs or manual spreadsheet maintenance.

Frequently Asked Questions

Can I view and copy this template without signing into Datapipe?

Yes. You can click "Make a copy in Looker Studio" to create a copy directly in your Google Looker Studio account, or download the CSV data. When you want to automate live data refreshes from your actual Shopify account, connect with Datapipe.

Does this template require installing an expensive Shopify app?

No. Datapipe connects directly to your Shopify store via official Shopify OAuth.

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