Datapipe
WhatsApp report
A daily table of the synced columns, ready for Sheets or a CSV.
Coming soon
WhatsApp for agencies and in-house teams
Businesses with a WhatsApp Business Account use WhatsApp in Datapipe to see conversation, message, pricing, and template analytics.
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Connection
Coming soon
Coming soon. Needs a WhatsApp Business Account. Conversation, message, pricing, and template analytics use the WhatsApp Business Management API on the same Facebook Login. Sample numbers stay labeled.
Fields
Needs a WhatsApp Business Account. Conversation, message, pricing, and template analytics from the WhatsApp Business Management API. Sample numbers stay labeled until Meta App Review. Source: https://developers.facebook.com/docs/whatsapp/business-management-api/analytics/. Read on 2026-10-29. 9 fields.
Conversations
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Conversations | conversation_analytics | Conversation counts for the WhatsApp Business Account. | metric · integer | Conversations |
Messages
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Messages sent | messages_sent | Messages sent from the business phone number. | metric · integer | Messages | |
| Messages delivered | messages_delivered | Messages delivered to WhatsApp users. | metric · integer | Messages |
Pricing
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Conversation cost | conversation_cost | Approximate charges from conversation analytics, in the account currency. | metric · number | Pricing | |
| Pricing | pricing_analytics | Pricing breakdown for delivered messages. | metric · number | Pricing |
Templates
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Templates sent | template_sent | Times a message template was sent. | metric · integer | Templates | |
| Templates delivered | template_delivered | Times a message template was delivered. | metric · integer | Templates | |
| Templates read | template_read | Times a message template was read. | metric · integer | Templates | |
| Template clicks | template_clicked | Clicks on URL or quick-reply buttons in a template. | metric · integer | Templates |
Cross-channel metrics
Spend, Impressions, Clicks, Conversions, and Revenue roll up on All channels when a field maps to them. ROAS is revenue divided by spend. CPA is spend divided by conversions. The Cross-channel column above shows the match.
Example reports
Destinations
WhatsApp to Google Sheets
A sheet you can open, share, and refresh.
Included on every plan.
WhatsApp to Looker Studio
Charts that read the Google Sheet this integration keeps up to date.
Included on every plan. Looker reads the sheet. There is no separate Looker install.
WhatsApp to BigQuery
A warehouse table for the same columns.
Pro and Agency plans.
WhatsApp to AI and MCP
Ask a question in plain English, or let another tool read the report through MCP.
Included on every plan. An AI key is optional.
WhatsApp to the API
Download the rows as CSV or JSON from the report.
Included on every plan.
WhatsApp to Google Drive
CSV, Excel, and an optional JSON file in a Drive folder you pick. Each client gets a Datapipe folder. The file can overwrite itself or keep the date in the name.
Included on every plan. Drive API v3 with the drive.file scope only. Enable the Google Drive API in the GCP project. Hourly, daily, or weekly.
How to connect
- Create a free account.
- Open Connections. This source is marked Coming soon.
- You can still build a sample report so the destination and the schedule are ready.
- The owner turns the live connection on after the platform approves the app.
Refresh by plan
| Plan | Refresh | BigQuery | Price |
|---|---|---|---|
| Free | Daily | No | $0/mo |
| Starter | Daily | No | $15/mo |
| Pro | Hourly | Yes | $49/mo |
| Agency | 15 minutes | Yes | $149/mo |
FAQ
Is the WhatsApp connection live?
Coming soon. Needs a WhatsApp Business Account. Conversation, message, pricing, and template analytics use the WhatsApp Business Management API on the same Facebook Login. Sample numbers stay labeled.
Do I have to talk to sales?
No. Create an account, connect the source, and the first report is on Home. Sample numbers stay available when a key is missing.
How often do the numbers refresh?
Free and Starter refresh daily. Pro refreshes hourly. Agency refreshes every 15 minutes on up to 50 accounts and hourly on the rest. We keep the history for you: 90 days on Free, and for as long as you subscribe on paid plans. No warehouse to set up.
Which fields are synced today?
The field list is the platform's published resource. A saved report uses the columns on that connector's card.