Datapipe
Instagram report
A daily table of the synced columns, ready for Sheets or a CSV.
Coming soon
Instagram for agencies and in-house teams
Social teams and agencies use Instagram in Datapipe to see Instagram account insights, media, Reels, Stories, and follower demographics.
This page is not indexed yet. It does not have a reviewed integration record.
Connection
Coming soon
Coming soon. Instagram uses the Instagram API with Facebook Login, on the same Meta app. Account, media, Reels, Stories, and follower demographics need Meta App Review. Sample numbers stay labeled.
Fields
Instagram API with Facebook Login. Not Instagram Login. impressions is not requested for current media. Follower demographics need at least 100 followers. Sample numbers stay labeled until Meta App Review. Source: https://developers.facebook.com/docs/instagram-platform/instagram-api-with-facebook-login/insights. Read on 2026-10-29. 12 fields.
Account
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Followers | follower_count | Followers of the Instagram professional account. | metric · integer | Account | |
| Follower demographics | follower_demographics | Lifetime follower breakdown by age, gender, city, or country. | dimension · string | Account | |
| Reach | reach | Accounts that saw the content at least once. | metric · integer | Account | |
| Accounts engaged | accounts_engaged | Accounts that interacted with the content. | metric · integer | Account |
Media
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Views | views | Times content was played or displayed. Used instead of impressions for current media. | metric · integer | Media | Impressions |
| Likes | likes | Likes on a feed post or Reel. | metric · integer | Media | |
| Comments | comments | Comments on a feed post or Reel. | metric · integer | Media | |
| Saves | saved | Saves of a feed post or Reel. | metric · integer | Media | |
| Shares | shares | Shares of a feed post or Reel. | metric · integer | Media |
Reels
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Reel watch time | ig_reels_avg_watch_time | Average time a Reel was played. | metric · number | Reels |
Stories
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Story replies | replies | Replies on a Story. | metric · integer | Stories | |
| Story navigation | navigation | Forward, back, next, and exit actions on a Story. | metric · integer | Stories |
Cross-channel metrics
Spend, Impressions, Clicks, Conversions, and Revenue roll up on All channels when a field maps to them. ROAS is revenue divided by spend. CPA is spend divided by conversions. The Cross-channel column above shows the match.
Example reports
Destinations
Instagram to Google Sheets
A sheet you can open, share, and refresh.
Included on every plan.
Instagram to Looker Studio
Charts that read the Google Sheet this integration keeps up to date.
Included on every plan. Looker reads the sheet. There is no separate Looker install.
Instagram to BigQuery
A warehouse table for the same columns.
Pro and Agency plans.
Instagram to AI and MCP
Ask a question in plain English, or let another tool read the report through MCP.
Included on every plan. An AI key is optional.
Instagram to the API
Download the rows as CSV or JSON from the report.
Included on every plan.
Instagram to Google Drive
CSV, Excel, and an optional JSON file in a Drive folder you pick. Each client gets a Datapipe folder. The file can overwrite itself or keep the date in the name.
Included on every plan. Drive API v3 with the drive.file scope only. Enable the Google Drive API in the GCP project. Hourly, daily, or weekly.
How to connect
- Create a free account.
- Open Connections. This source is marked Coming soon.
- You can still build a sample report so the destination and the schedule are ready.
- The owner turns the live connection on after the platform approves the app.
Refresh by plan
| Plan | Refresh | BigQuery | Price |
|---|---|---|---|
| Free | Daily | No | $0/mo |
| Starter | Daily | No | $15/mo |
| Pro | Hourly | Yes | $49/mo |
| Agency | 15 minutes | Yes | $149/mo |
FAQ
Is the Instagram connection live?
Coming soon. Instagram uses the Instagram API with Facebook Login, on the same Meta app. Account, media, Reels, Stories, and follower demographics need Meta App Review. Sample numbers stay labeled.
Do I have to talk to sales?
No. Create an account, connect the source, and the first report is on Home. Sample numbers stay available when a key is missing.
How often do the numbers refresh?
Free and Starter refresh daily. Pro refreshes hourly. Agency refreshes every 15 minutes on up to 50 accounts and hourly on the rest. We keep the history for you: 90 days on Free, and for as long as you subscribe on paid plans. No warehouse to set up.
Which fields are synced today?
The field list is the platform's published resource. A saved report uses the columns on that connector's card.