Datapipe
Google Business Profile report
A daily table of the synced columns, ready for Sheets or a CSV.
Coming soon
Google Business Profile for agencies and in-house teams
Local businesses and agencies use Google Business Profile in Datapipe to see impressions, calls, website clicks, direction requests, bookings, and reviews for each location.
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Connection
Coming soon
Coming soon. Business Profile uses the same Google sign-in with an added scope. Impressions, calls, website clicks, direction requests, bookings, and reviews need Google's Business Profile access approval. Sample numbers stay labeled.
Fields
Business Profile Performance API daily metrics, plus review count and rating. Live calls need Google's Business Profile access approval. Sample numbers stay labeled. Source: https://developers.google.com/my-business/reference/performance/rest. Read on 2026-10-29. 9 fields.
Location
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Location | location | The Business Profile location. | dimension · string | Location |
Metrics
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Impressions | impressions | Times the profile was seen on Search or Maps. | metric · integer | Metrics | Impressions |
| Calls | calls | Calls from the profile. | metric · integer | Metrics | |
| Website clicks | websiteClicks | Clicks through to the website. | metric · integer | Metrics | |
| Direction requests | directionRequests | Requests for directions. | metric · integer | Metrics | |
| Bookings | bookings | Bookings started from the profile. | metric · integer | Metrics | |
| Reviews | reviewCount | Number of reviews. | metric · integer | Metrics | |
| Rating | averageRating | Average star rating. | metric · number | Metrics |
Time
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Date | date | The day of the metric. | dimension · date | Time |
Cross-channel metrics
Spend, Impressions, Clicks, Conversions, and Revenue roll up on All channels when a field maps to them. ROAS is revenue divided by spend. CPA is spend divided by conversions. The Cross-channel column above shows the match.
Example reports
Destinations
Google Business Profile to Google Sheets
A sheet you can open, share, and refresh.
Included on every plan.
Google Business Profile to Looker Studio
Charts that read the Google Sheet this integration keeps up to date.
Included on every plan. Looker reads the sheet. There is no separate Looker install.
Google Business Profile to BigQuery
A warehouse table for the same columns.
Pro and Agency plans.
Google Business Profile to AI and MCP
Ask a question in plain English, or let another tool read the report through MCP.
Included on every plan. An AI key is optional.
Google Business Profile to the API
Download the rows as CSV or JSON from the report.
Included on every plan.
Google Business Profile to Google Drive
CSV, Excel, and an optional JSON file in a Drive folder you pick. Each client gets a Datapipe folder. The file can overwrite itself or keep the date in the name.
Included on every plan. Drive API v3 with the drive.file scope only. Enable the Google Drive API in the GCP project. Hourly, daily, or weekly.
How to connect
- Create a free account.
- Open Connections. This source is marked Coming soon.
- You can still build a sample report so the destination and the schedule are ready.
- The owner turns the live connection on after the platform approves the app.
Refresh by plan
| Plan | Refresh | BigQuery | Price |
|---|---|---|---|
| Free | Daily | No | $0/mo |
| Starter | Daily | No | $15/mo |
| Pro | Hourly | Yes | $49/mo |
| Agency | 15 minutes | Yes | $149/mo |
FAQ
Is the Google Business Profile connection live?
Coming soon. Business Profile uses the same Google sign-in with an added scope. Impressions, calls, website clicks, direction requests, bookings, and reviews need Google's Business Profile access approval. Sample numbers stay labeled.
Do I have to talk to sales?
No. Create an account, connect the source, and the first report is on Home. Sample numbers stay available when a key is missing.
How often do the numbers refresh?
Free and Starter refresh daily. Pro refreshes hourly. Agency refreshes every 15 minutes on up to 50 accounts and hourly on the rest. We keep the history for you: 90 days on Free, and for as long as you subscribe on paid plans. No warehouse to set up.
Which fields are synced today?
The field list is the platform's published resource. A saved report uses the columns on that connector's card.