Datapipe
Paid media managers
Check spend and return by campaign every morning.
Read & reportOwner-approved writesBeta
Connect Google Ad Manager publisher revenue and inventory to your dashboards.
Track digital ad units, inventory fill rates, line item pacing, eCPM, and publisher revenue.
- Spend, results and return by campaign in one sheet
- Find the campaigns that cost more than they return
- A fresh campaign report before your morning check
Sheets
Looker Studio
BigQuery
Drive
CSV
Claude
ChatGPTStart free Connect Google Ad Manager
Updated November 2026
| Ad unit name | Inventory status | Total ad impressions |
|---|---|---|
| TechDaily Top Leaderboard | Paid | 12,480 |
| 640 | Pending | 8,240 |
| 210 | Refunded | 3,110 |
- SetupPaste a key or token
- Reads9 metrics and 6 ways to split them
- Changes1 owner-approved action
- RefreshDaily to every 15 minutes
Who uses Datapipe with Google Ad Manager
Ecommerce owners
See which ads actually bring orders.
Agencies
Send each client a clear ad report every month, without exporting.
What you can do with Google Ad Manager
Read and report
Read ad unit inventory delivery, impressions, fill rates, line item goals, and net revenue using your Google Ad Manager service credentials.
- Ad unit inventory performance
- Line item delivery pacing
- Advertiser yield and performance
Change with owner approval
- Update line item delivery status
The owner reviews the exact values and approves every proposed change before it is applied to Google Ad Manager.
Full read details
Revenue reflects net recognized yield.
Examples for your team
Monitor publisher inventory yield and ad unit fill rates
Review ad unit impressions, unfilled impressions, eCPM trends, and recognized publisher revenue across web placements.
- Scheduled refresh
- Latest Google Ad Manager data
- Updated report
Update line item delivery status
A team member proposes pausing a direct advertiser line item or updating delivery notes.
- Proposed
- Owner approves
- Applied and logged
Limit: The owner verifies the order and pacing goals before approving.
Fix things in Google Ad Manager without opening it
Spot it, fix it
See the problem in your report, then propose the fix in Datapipe instead of opening Google Ad Manager, finding the record and retyping it.
More people can help
Teammates and AI tools can suggest changes without getting edit access to Google Ad Manager.
Nothing changes without your yes
You see the current and proposed value side by side, and every change is logged.
Jobs you can stop doing by hand in Google Ad Manager
Update line item delivery status
Pause direct advertiser line item pending revised banner creative delivery
TodayLog in to Google Ad Manager, open Orders > Line Items, find line item #li_8801, and select Pause.
With DatapipeReceive advertiser request to hold delivery during landing page maintenance, propose pausing the line item, and ad operations director approves after review.
Resume contracted delivery line item following asset verification
TodayOpen line item details in Google Ad Manager, review creative status, and click Resume.
With DatapipeConfirm replacement creatives are verified in trafficking, propose resuming delivery, and yield manager approves after review.
Exactly what this can change
Pauses or activates an ad line item in Google Ad Manager. Creative associations and delivery pacing goals are preserved. Every change requires owner approval.
Supported fields: Line item status, Status change note.
Update line item delivery statusLine Item · Q4 Direct Sponsorship - TechBrand (#li_8801) · proposed by Jordan Blake
| Field | Current value | Proposed value |
|---|---|---|
| Status | delivering | paused |
Every team member's change needs owner approval
- Owner turns on an action
- A teammate or AI tool proposes
- Check the current and proposed values, then approve that individual change
- Applied once and logged
Source changes use the separate Actions & approvals workflow in Datapipe. AI tools such as ChatGPT can propose changes but never approve them. Who can turn this on?
Provider rules and limits
Provider permissions still apply, and automations in Google Ad Manager may react to approved changes.
Only fields supported by an enabled action can be proposed; some actions also support individual owner-selected writable fields.
Before you connect
What you need
Enter your service credentials and Network code.
Read and write
Read access for reports. The change action needs edit access in Google Ad Manager and stays off until the owner turns it on.
Limits and exclusions
Anything your connected account cannot see in Google Ad Manager.
Full details and limits
Digital ad unit inventory, impressions served, fill rates, line item delivery pacing, eCPM, and publisher revenue.
Reporting reads ad unit inventory, pacing, and revenue yield. Line item delivery status updates require owner approval.
Reports you can build
3 reporting datasets, each with its own fields. Pick one in the app, then choose your columns.
- Ad unit inventory performance
- Line item delivery pacing
- Advertiser yield and performance
What each dataset reports
- Ad unit inventory performance
Ad unit impressions, fill rates, clicks, eCPM, and publisher net revenue.
- Line item delivery pacing
Campaign delivery status, contracted impression goals, delivered volume, and rates.
- Advertiser yield and performance
Advertiser company delivery, impressions, clicks, CTR, and recognized net revenue.
Metrics and dimensions
9 metrics and 6 ways to split them.
Hover or tap a field to see what it means. Custom fields from your own account appear after you connect.
No fields match. Try another search or choose All.
Send Google Ad Manager data anywhere
Google SheetsA sheet that refreshes every morning.Looker StudioCharts that read the same numbers.BigQueryA warehouse table for the same columns.Excel / CSVA Drive file you can open in Excel.ClaudeAsk Claude about these numbers in a sentence.ChatGPTAsk ChatGPT about these numbers in a sentence.APIRead the same rows from your own tool.Don't see yours? Use CSV or APIDownload the rows, or read them from your own tool.Ask AI about your data
Claude or ChatGPT can read the same numbers. You ask in a normal sentence, and the answer stays with your report.
AI tools can also propose a Google Ad Manager change. Only the owner can approve it.
Which digital inventory ad units generated the highest publisher net revenue and eCPM over the last 7 days?
TechDaily Top Leaderboard delivered 284,000 impressions at a 98.2% fill rate with a $2.82 eCPM ($80.00 net recognized revenue).
Better than exporting by hand
- It refreshes on its own, so nobody pastes in a new export.
- Orders and sales stay in the report, ready each morning.
Start from a goal
Ad unit inventory performance
Ad unit impressions, fill rates, clicks, eCPM, and publisher net revenue.
Use this template →Line item delivery pacing
Campaign delivery status, contracted impression goals, delivered volume, and rates.
Use this template →Advertiser yield and performance
Advertiser company delivery, impressions, clicks, CTR, and recognized net revenue.
Use this template →How it works
Create a project and choose Google Ad Manager in Data sources.
Enter your service credentials and Network code.
Pick where it goes. Choose inventory performance, line item delivery, or advertiser yield and a destination.
Sample report
| Ad unit name | Inventory status | Total ad impressions | Publisher net revenue | Line item name | Parent order name | Pacing status | Contracted goal impressions |
|---|---|---|---|---|---|---|---|
| TechDaily Top Leaderboard | Paid | 12,480 | $80.00 | 1,240 | 860 | Paid | 12,480 |
| 640 | Pending | 8,240 | 640 | 640 | 410 | Pending | 8,240 |
| 210 | Refunded | 3,110 | 210 | 210 | 155 | Refunded | 3,110 |
Sample numbers, so you can see the shape. Your report uses your accounts.
Works well with Google Ad Manager
Add both to the same project. Each keeps its own report, so you can check them side by side or ask ChatGPT or Claude a question that needs both.
Google Ad Manager + Shopify“Is ad spend rising faster than orders?”See Shopify →
Google Ad Manager + Google Analytics“Do ad clicks show up as site visits?”See Google Analytics →
Google Ad Manager + HubSpot“Did the new campaign bring more deals?”See HubSpot →
Google Ad Manager + Stripe“How does ad spend compare with the revenue you collected?”See Stripe →Questions
Free to start. Paid plans add more data sources and refresh faster.
Free and Starter refresh once a day. Pro refreshes every hour. Agency refreshes every 15 minutes on the first 50 data sources.
No. Name a project, add a data source, then choose a report and destination.
Only the workspace owner. Writes start disabled. The owner enables permitted actions and eligible teammates: owner only, all project operators and managers, or selected teammates. The owner can change this at any time, and saving new settings cancels pending proposals.
No. Teammates propose in Datapipe, and approved changes are applied through the connected Google Ad Manager account. Nobody else gets a Google Ad Manager login from this.
They can propose a change through Datapipe, the same way a teammate can. They can never approve it. Only the owner approves, in Actions & approvals.
Datapipe sends each approved change once and logs the result. If it cannot confirm that Google Ad Manager received it, the request is marked Uncertain and is never retried automatically, so you can check Google Ad Manager first.
Yes. Datapipe reads the reports on this page and can make one kind of change: update line item delivery status. Each one stays off until the owner turns it on, and every proposed change needs the owner's approval. Provider permissions still apply.
This page lists 9 metrics and 6 ways to split them. You pick the columns when you build the report.
Digital ad unit inventory, impressions served, fill rates, line item delivery pacing, eCPM, and publisher revenue. Account permissions and the records available from the provider determine which rows can be read.
One for each Google Ad Manager account you add to a project. Adding the same account to another project counts again. Reports and destinations do not use extra data sources.
Yes. The same numbers can go to a sheet, a chart, a warehouse, or an assistant.
Try Google Ad Manager with sample data first
Build the report first, then add Google Ad Manager when you are ready.