Datapipe
Campaign performance
A Microsoft Ads report of campaign performance.
Coming soon
Microsoft Ads for agencies and in-house teams
Paid search teams use Microsoft Ads in Datapipe to see Bing and audience-network spend next to Google once Microsoft approves the app.
This page is not indexed yet. It does not have a reviewed integration record.
Connection
Coming soon
Coming soon. Microsoft Advertising API approval is required.
Fields
Columns from the Microsoft Advertising campaign performance report. This connector still needs Microsoft Advertising API approval. Source: https://learn.microsoft.com/en-us/advertising/reporting-service/reporting-service-reference. Read on 2026-10-27. 17 fields.
Synced today
- Date
TimePeriod - Campaign
CampaignName - Network
Network - Impressions
Impressions - Clicks
Clicks - Spend
Spend - Conversions
Conversions
Advertising
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Impressions · Synced today | Impressions | Times the ad was shown. | metric · integer | Advertising | |
| Clicks · Synced today | Clicks | Clicks on the ad. | metric · integer | Advertising | |
| CTR | Ctr | Clicks divided by impressions. | metric · percent | Advertising | |
| Average CPC | AverageCpc | Average cost per click. | metric · number | Advertising | |
| Spend · Synced today | Spend | Amount spent. | metric · number | Advertising | |
| Impression share | ImpressionSharePercent | Share of eligible impressions. | metric · percent | Advertising |
Conversions
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Conversions · Synced today | Conversions | Conversions. | metric · integer | Conversions |
Dimensions
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Account | AccountName | The account name. | dimension · string | Dimensions | |
| Ad group | AdGroupName | The ad group name. | dimension · string | Dimensions | |
| Network · Synced today | Network | Search or audience network. | dimension · string | Dimensions |
Ecommerce
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Revenue | Revenue | Conversion revenue. | metric · number | Ecommerce |
Metrics
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Quality score | QualityScore | The keyword quality score. | metric · integer | Metrics |
Technology
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Device | DeviceType | Computer, smartphone, or tablet. | dimension · string | Technology |
Time
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Time period · Synced today | TimePeriod | The report date. | dimension · date | Time |
Traffic
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Campaign · Synced today | CampaignName | The campaign name. | dimension · string | Traffic | |
| Campaign id | CampaignId | The campaign id. | dimension · string | Traffic | |
| Keyword | Keyword | The keyword. | dimension · string | Traffic |
Cross-channel metrics
Spend, Impressions, Clicks, Conversions, and Revenue roll up on All channels when a field maps to them. ROAS is revenue divided by spend. CPA is spend divided by conversions. The Cross-channel column above shows the match.
Example reports
Destinations
Microsoft Ads to Google Sheets
A sheet you can open, share, and refresh.
Included on every plan.
Microsoft Ads to Looker Studio
Charts that read the Google Sheet this integration keeps up to date.
Included on every plan. Looker reads the sheet. There is no separate Looker install.
Microsoft Ads to BigQuery
A warehouse table for the same columns.
Pro and Agency plans.
Microsoft Ads to AI and MCP
Ask a question in plain English, or let another tool read the report through MCP.
Included on every plan. An AI key is optional.
Microsoft Ads to the API
Download the rows as CSV or JSON from the report.
Included on every plan.
Microsoft Ads to Google Drive
CSV, Excel, and an optional JSON file in a Drive folder you pick. Each client gets a Datapipe folder. The file can overwrite itself or keep the date in the name.
Included on every plan. Drive API v3 with the drive.file scope only. Enable the Google Drive API in the GCP project. Hourly, daily, or weekly.
How to connect
- Create a free account.
- Open Connections. This source is marked Coming soon.
- You can still build a sample report so the destination and the schedule are ready.
- The owner turns the live connection on after the platform approves the app.
Refresh by plan
| Plan | Refresh | BigQuery | Price |
|---|---|---|---|
| Free | Daily | No | $0/mo |
| Starter | Daily | No | $15/mo |
| Pro | Hourly | Yes | $49/mo |
| Agency | 15 minutes | Yes | $149/mo |
FAQ
Is the Microsoft Ads connection live?
Coming soon. Microsoft Advertising API approval is required.
Do I have to talk to sales?
No. Create an account, connect the source, and the first report is on Home. Sample numbers stay available when a key is missing.
How often do the numbers refresh?
Free and Starter refresh daily. Pro refreshes hourly. Agency refreshes every 15 minutes on up to 50 accounts and hourly on the rest. We keep the history for you: 90 days on Free, and for as long as you subscribe on paid plans. No warehouse to set up.
Which fields are synced today?
The list marks Synced today on the fields the current connector pulls. The rest of the list is what the platform publishes, so you can see it before you sign up.