Datapipe
Queries
A Bing Webmaster report of queries.
Live with your own API key
Bing Webmaster for agencies and in-house teams
SEO leads use Bing Webmaster in Datapipe to see Bing searches, clicks, and average position.
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Connection
Live with your own API key
Live when you paste a Bing Webmaster API key and the site URL.
Fields
Response fields from the Bing Webmaster GetQueryStats and GetRankAndTrafficStats methods. Source: https://learn.microsoft.com/en-us/bingwebmaster/getting-access. Read on 2026-10-27. 6 fields.
Synced today
- Date
Date - Search
Query - Clicks
Clicks - Times shown
Impressions - Average rank
AvgImpressionPosition
Advertising
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Clicks · Synced today | Clicks | Clicks from Bing search. | metric · integer | Advertising | |
| Impressions · Synced today | Impressions | Times the site was shown. | metric · integer | Advertising |
Technology
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Average impression position · Synced today | AvgImpressionPosition | Average rank when the page was shown. | metric · number | Technology | |
| Average click position | AvgClickPosition | Average rank of the clicks. | metric · number | Technology |
Time
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Date · Synced today | Date | The day the query stats cover. | dimension · date | Time |
Traffic
| Name | API field | Description | Type | Group | Cross-channel |
|---|---|---|---|---|---|
| Query · Synced today | Query | The search query. | dimension · string | Traffic |
Cross-channel metrics
Spend, Impressions, Clicks, Conversions, and Revenue roll up on All channels when a field maps to them. ROAS is revenue divided by spend. CPA is spend divided by conversions. The Cross-channel column above shows the match.
Example reports
Destinations
Bing Webmaster to Google Sheets
A sheet you can open, share, and refresh.
Included on every plan.
Bing Webmaster to Looker Studio
Charts that read the Google Sheet this integration keeps up to date.
Included on every plan. Looker reads the sheet. There is no separate Looker install.
Bing Webmaster to BigQuery
A warehouse table for the same columns.
Pro and Agency plans.
Bing Webmaster to AI and MCP
Ask a question in plain English, or let another tool read the report through MCP.
Included on every plan. An AI key is optional.
Bing Webmaster to the API
Download the rows as CSV or JSON from the report.
Included on every plan.
Bing Webmaster to Google Drive
CSV, Excel, and an optional JSON file in a Drive folder you pick. Each client gets a Datapipe folder. The file can overwrite itself or keep the date in the name.
Included on every plan. Drive API v3 with the drive.file scope only. Enable the Google Drive API in the GCP project. Hourly, daily, or weekly.
How to connect
- Create a free account.
- Open Connections and find this source.
- Paste the key the page asks for. The steps next to the box say where to copy it.
- Open the sample report. It switches to your numbers after the key is accepted.
Refresh by plan
| Plan | Refresh | BigQuery | Price |
|---|---|---|---|
| Free | Daily | No | $0/mo |
| Starter | Daily | No | $15/mo |
| Pro | Hourly | Yes | $49/mo |
| Agency | 15 minutes | Yes | $149/mo |
FAQ
Is the Bing Webmaster connection live?
Live when you paste a Bing Webmaster API key and the site URL.
Do I have to talk to sales?
No. Create an account, connect the source, and the first report is on Home. Sample numbers stay available when a key is missing.
How often do the numbers refresh?
Free and Starter refresh daily. Pro refreshes hourly. Agency refreshes every 15 minutes on up to 50 accounts and hourly on the rest. We keep the history for you: 90 days on Free, and for as long as you subscribe on paid plans. No warehouse to set up.
Which fields are synced today?
The list marks Synced today on the fields the current connector pulls. The rest of the list is what the platform publishes, so you can see it before you sign up.